The startup has seen 40,000 visits to retail locations where retailers used Belly's pass. Every store using Belly has had pass-based transactions, and 83 percent have had multiple passes added to their location, meaning more than one customer using Passbook. LaHive quickly realized Passbook could provide an even easier way for customers to earn rewards at retailers because retailers can scan codes presented by Passbook passes. Users earn points and rewards using the company's app or loyalty card, which businesses process with an iPad and software Belly provides. 'Instead, we found it was the perfect complement to what we were doing.'īelly is a digital loyalty program for small businesses. 'When Passbook was originally announced, we looked at it as a potential threat to our business,' Belly CEO Logan LaHive said.
